As you know, in times of financial crisis, one of the safest investments are jewels. In turn, the constant in the expo jewelry and watch products is unshakable exhibition Baselworld. This year, 160 thousand square meters of its hot new items submitted 1 915 brands from 45 countries worldwide.
So, in our review all the most current and hottest new items jewelry market in 2010-2011.
Maritime theme, blue and green colors of semiprecious stones such as amethyst and tsavorit, as well as black opal – the absolute trends of the season. The collections from Kiara Cielo, Floria from Elke Berr, Casino from Victor Mayer amethyst became the center of gravity, and in the ring with a pool fishes High Jewellery from the Italians De Grisogono reigns tsavorit.
Unusual ultramarine color is a chameleon black opal has long captivated Stephen Webster. In his new collection In Deep jeweler plunges deeper into the ocean depths. “After the wonderful feeling of pleasure that surrounded the launch of our rings Jewels Verne Crab, we investigated the seafloor and come up with new surprises in the form of Spider Crabs, Jelly Fish and sea from its inception. In doing so, we draw inspiration for the new collection “- recognized creative director and founder Mark Steven Webster. In diving to comprehend beauty black opal is involved and the American brand Gurhan, discovered the true paradise in the collection of Paradiso.
Maritime theme traced in the collection of products with a symbolic name Oceania Australian company Autore, specializing in cultured pearls in jewelry Sardines, Seahorse, Large Fish from the Swiss jeweler legend Chopard, as well as the Italians Pasquale Bruni, with their earrings, fish.
Anti-crisis measures taken many fashion brands, and they relate primarily to the miniaturization of products, as well as the issuance of options for collections not only in gold, but in silver. Accessibility jewelry kings jewelry – a direction that many companies have chosen. “To confirm his true feelings, their love does not necessarily dissipate carats, you can buy something delicious and at a reasonable price, the main thing – to open his soul. That is why the group attempted to make Damiani jewelry more affordable, “- commented Marco Terraneo, director of marketing. Similar thoughts were visited and jewelers Guy Laroche, which used to her new collection rather unexpected material – ceramics.
Fantastic Experiments with silver, metal, became wildly popular in this season, doing a Calgaro (collection Gelosia), Folli Folli (collection Reflections) and many others.
Gold has undergone significant changes. Classic colors of yellow, white and pink gave way to black. Rodirovannoe gold, giving the depth of brilliance of precious stones and creates dimension and at the same time, the contrast decorations, included in the category must have the majority of jewelry companies. About this show products Rodney Rayner, Stephen Webster, Gianfranco Ferre, together with Damiani.
Frosted gold became interesting not only for Spaniards Carrera y Carrera, which traditionally combine it with a polished, but also for other jewelers. Antonini recreate the flavor of Turkish Istanbul in Istanbul in a new collection of black and yellow matte gold and palladium with diamonds limited series. Italian De Grisogono presented an elegant ring Monique Bernaz in matte rose gold. Gothic sculptural jewelry collection from the Spanish Vitral Magerit made in a matte gold of different colors. And, finally, Hollywood star Sharon Stone together with the Italian jewelry house launched eponymous collection, which used unpolished gold and rough diamonds. “Behold the root” – the motto of this campaign, the actress, speaking, that is not gold that glitters, but that has a soul.
Jewellery brands are addicted to vintage and hendmeyde with the appropriate style metal “hammer”. Autore (Boutique), Gurhan (almost all of their new collections) argue that all new – it is well forgotten in the centuries old. Awesome exclusive products of these collections are sent us in the ancient past, which used the same techniques that today.
Treasure enamel or varnish firm, like watercolors, you can create an incredibly rich and creative fashion fabrics, for example, products Bouquet, Bora Bora and Gretel from Bibigi, Cars from Aaron Basha, Yasmine from Korloff, Happy Clouds from Luca Carati and a collection of My Pet Dog by Rosato.
And finally, the main event Baselworld 2010 was the opening of the pavilion Hong Kong, dedicated products of this country, as you know, one of the largest production of jewelry. It was held under the auspices of the Hong Kong Trade Development Council (HKTDC). An area of 6 and a half thousand square meters have submitted their products 144 jewelry manufacturing. Products Jewellers impressed with its bold, if not more, design. Some shocking coexisted with amazing organic oriental minimalism. The diversity of the brand, makes it clear that a growing segment of the jewelry in Hong Kong – a phenomenon evident.